This turned out to be a good theme song for astronauts enjoying their time in space. The song was played to astronauts on the Space Shuttle Columbia as their wake up call on July 6, 1996 - they were in flight longer than expected because of bad weather on the ground. ELO's record company also tried to tie in the song with the Skylab space station, which crashed to Earth on July 11, 1979 after 6 years in space. They placed ads in trade magazines promoting the new single "Don't Bring Me Down" by dedicating it to Skylab.