Pringles Holiday Flavors Fall Flat With Consumers
It’s not the first time they’ve added flavors to their brand of processed potato chips; Since their introduction in 1967, the Pringles brand has offered various flavors to consumers. But, it appears that this time around – they’re falling flat.
Pringles is rolling out “holiday flavors” – three varieties of their snack chips which will hit store shelves in November. “Pumpkin Pie Spice”, “White Chocolate Peppermint”, and “Cinnamon & Sugar” will take their space next to the flavors like “Sour Cream & Onion” and “Original”. Advance taste-testers though are giving the snacks a big “thumbs down”.
Some of the folks over at the Huffington Post sampled the holiday chips described them as just “wrong, wrong, wrong.” Samplers of the Pumpkin Pie Spice were “surprisingly not revolted,” while the White Chocolate Peppermint was described as a “horrible abomination to humanity” and akin to mouthwash gone bad.
The move to include so-called “holiday flavors” shows the Pringles company following similar tactics used by businesses like Starbucks and Oreo’s – which change-up their usual varieties by adding such flavors as pumpkin or peppermint. Consumer reaction to these flavorings tend to vary – with some real dedicated fans to those who think of the changes as sacrilegious.
What do you think? Are you planning on trying these new types of Pringles?