Contact Us

Newspaper Ads Drop To A 25-Year Low

(Photo by Matt Cardy/Getty Images)

Newspapers as a whole are dying, the end is near. They just couldn’t or more likely, wouldn’t keep up with the times. Declining ad revenues are the tip if the iceberg.

I predict five years from now, 80% of the newspapers in the United States will be completely gone,  17% teetering on the edge of bankruptcy, 2% keeping their head above water, land only 1% making a profit. If I’m not spot on, I’m close.

Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.

After adjusting for inflation, newspaper advertising now stands at about the same level as nearly 50 years ago.

Even as the economy has gradually improved since 2009, newspapers are still bringing in less revenue as advertisers embrace free or cheaper Internet alternatives.

Newspapers have cut their staffs, raised their prices and, in the most extreme cases, filed for bankruptcy protection to lighten their debt loads.

Many publishers are pinning their comeback hopes on delivering more news to the growing audience on mobile phones and tablet computers such as Apple Inc.’s iPad.

via Newspaper ads sag to a 25-year low in 2010 | The Examiner | Business | Washington Examiner.

Best of Kool 101.7

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KOOL Gang quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KOOL Gang contests, events, coupons, presales, and much more delivered to you for FREE.