Marilyn Monroe About to Make $50 Million
It's amazing to me that nearly half a century after her death, the estate of Marilyn Monroe is still cashing in, BIG!
I'm not sure any stars today will still be cashing in 50 years from now, I have a hard time picturing Angelina Jolie or Tom Cruise novelties in the future.
Nearly 50 years after the death of the sexy cinema icon, her name and likeness will soon grace a wide range of fresh merchandise, including apparel, handbags, fragrances and home goods.
That's a long way from the piles of souvenirs that are hawked every year in Times Square and other tourist traps worldwide, according to Jamie Salter of Authentic Brands Group, which partnered with media company NECA to acquire the Marilyn Monroe estate.
"We're not really interested in the trinkets and trash," Salter told The Post. "Don't get me wrong, it's a good business -- calendars, posters and shot glasses -- but that's not what we want to do with Marilyn Monroe."