Kids See TV Ads For Junk Food = Kids Eat More Junk Food
Turns out that common perception is reality; Kids who see a lot of TV ads for junk food are likely to consume more of those foods – that according to a recent study published in Paediatrics (sic).
The findings, published in Paediatrics, come amid growing calls to ban junk food advertisements aimed at children in order to combat obesity – most recently from the American Academy of Paediatrics, which issued a policy statement on junk food ads on Monday.
“Exposure to television food commercials enhanced high television viewers’ preferences for branded foods and increased reported preferences for all food items [branded and unbranded] relative to the low television viewers,” she wrote.
Studies also showed that the older children got, the more apt they were to making unhealthy food choices – even though they should know better.