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Jeep Tops List Of The Most Patriotic Brands

When we celebrate July 4th, we think of patriotism, and Jeep is at the top of the list. The brand known for winning World War II, for providing reliable transportation for American G.I.’s under the toughest conditions for generations. Could we have won the war without it? I doubt it.

The Jeep brand was named in a survey as the most patriotic brand from 197 famous brand names in 35 categories according to USA Today. Jeep even beat out Coca-Cola, Levis, Harley-Davidson and Disney in the top 25.

The survey of 4,500 consumers was conducted by a New York-based branding researching firm, Brand Keys, with the results released just in time for the Fourth of July holiday, the most patriotic day off of them all.

Jeep topped all others with a score of 98 out of 100 on a scale representing consumers’ emotional engagement expectations, according to Brand Keys. “As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value,” says Robert Passikoff, president of Brand Keys, in a statement.

Here’s the Top 25 list:

1. Jeep (98%)

2. Hershey’s (tie, 97%)

3. Coca-Cola (tie, 97%)

4. Levi Strauss (tie, 95%)

5. Walt Disney (tie, 95%)

6. Colgate (94%)

7. Zippo (93%)

8. Wrigley’s (92%)

9. Ralph Lauren (91%)

10. Kodak (tie, 90%)

11. Gillette (tie, 90%)

12. New Balance (tie, 89%)

13. Harley-Davidson (tie, 89%)

14. Budweiser (tie, 88%)

15. Marlboro (88%)

16. Ford (86%)

17. Louisville Slugger (tie, 85%)

18. Smith & Wesson (tie, 85%)

19. General Electric (84%)

20. John Deere (tie, 82%)

21. L.L. Bean (tie, 82%)

22. Walmart (81%)

23. Craftsman Tools (tie, 80%)

24. Wilson Sporting Goods (tie, 80%)

25. Wrangler apparel (tie, 80%)

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