How Honest Are We? The National Honesty Study Tells All
Marketing is a true science, and the folks at Honest Tea came up with a dilly. This summer, Honest Tea conducted experiments in 30 cities to test people's honesty. They set up unmanned pop-up stores and asked people to pay $1 per bottle on the honor system. Data was collected and they compiled their findings into the National Honesty Index.
It's fun to see how other states and cities across the nation stack up in the honesty department, but also blonds versus redheads, men compared to women, and sports fans to educators for example. Thirty cities, thousands of people, and one question. You'll have some fun with this one.