Contact Us

Hoover Pulls Ads; Facebook Campaign To Save Cancelled ABC Soaps

(Photo by Evening Standard/Getty Images)

Usually it happens the other way around.  ….You know – a sponsor pulls their advertising in an attempt to make changes to a television program.  Or – taken to the extreme – to get it cancelled.  This time around, the reverse is true;  Hoover is pulling it’s advertising on ABC in an attempt to help save the recently cancelled All My Children and One Life To Live soap operas.

The famous vacuum-cleaner maker — one of the most iconic brands in America — has posted a statement on Facebook saying it will pull all advertising from ABC effective April 22 to protest the cancellation of the network’s daytime soaps All My Children and One Life to Live.

The Facebook connection is a tell-tale sign of the times – as Hoover hopes to harness the power of social media.  But will it work?

An ABC executive, requesting anonymity, contacted TV Guide Magazine to offer the network’s POV. “Usually advertisers stop advertising when they want to cancel a show, not the other way around,” states the suit. “We’ve said that the cancellation of

AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don’t save something by taking money away.”

And to think – it all started because of a family connection.  In this case – maybe blood is thicker than dollars?

A Hoover executive who says his wife and mother are big fans of two soap operas canceled by ABC says he is yanking the vacuum-makers” ads from the network in protest.

ABC Responds to Hoover Ad Boycott Over Cancellation of Soaps – Today’s News: Our Take |

Also check out

Best of Kool 101.7

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KOOL Gang quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KOOL Gang contests, events, coupons, presales, and much more delivered to you for FREE.