‘Geno’s’ Owner Joey Vento Who Once Told Customers To “Order In English” Dies
I lived for a time outside Philly, and several of us from work would go to Geno's and have a meal. If you get out that way, be sure and stop. You won't regret it.
The owner of a south Philadelphia cheesesteak shop who once instructed customers to order only in English has died, according to relatives.
Joey Vento had a heart attack at home and died Tuesday on the way to the hospital.
Vento founded Geno's in 1966 in Philadelphia, where it sits across the street from another cheesesteak shop, Pat's King of Steaks.