Despite pleas from the Corn Refiners Association, the Food and Drug Association nixed a name change for High Fructose Corn Syrup yesterday.  The industry group had applied for the name change two years ago, to counter the bad press (and reputation) that High Fructose Corn Syrup has gotten in recent years.

Sugar makers had proposed a new name:  Corn Sugar;  The FDA finally ruled and rejected that application.

But the FDA said that it defines sugar as a solid, dried and crystallized food — not a syrup.

After 30-plus years on  the market, High Fructose Corn Syrup has been the target of health-advocates, laying claim that the product is not nutritionally good for consumers.

Corn growers targeted their foes in two ways:  The proposed name change and focused marketing.