Domino’s Drops Pizza From Their Name, Changes Their Logo, And Invites Customers To Watch
Domino's is changing the way they do business. In an effort to re-energize the company, Domino's altering their logo, dropping the word "pizza" from their name. They're also hoping to evolve from a delivery chain to a restaurant that invites customers to come in and watch the pizzas being made.
Domino’s eateries will begin to incorporate comfortable lobby areas as well as ordering kiosks and boards that track to-go orders electronically. Customers will be able to draw or leave feedback on chalk boards placed around the stores, which may also feature big-screen televisions.
The effort is a means to shore up business in a changing world. Customers these days expect higher-end pizzas - even if they're not eating at a gourmet restaurant.