Digital Surpasses TV For The First Time In History
What is the way you like to unwind at home. What's the first thing your kids do when they get home. If your answer is get on facebook, check news, scores, play games, or just watch stupid videos. You are among the majority.
According to emarketer, The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
If you look at this chart by emarketer.com, you can see the trends.
With pads making a big splash lately, the biggest growth of people getting online or playing games is mobile phones. People are doing all sorts of things with their phones, getting on the internet, tweeting, facebook, and playing games.
Neilson Ratings are now rating shows watched within the week on internet services. People are watching their favorite shows on Hulu and other services, or enjoying the season on Netflix and Amazon Prime.
What's the first thing you do when you get home?