Contact Us

Coca Cola Switching White Cans Back To Red

Source: coca-cola.com media kit

Well,that didn’t last long.  To show their holiday/winter spirit – and raise money for Arctic Polar Bears, the Coca Cola company changed the color of regular Coke cans to white last month.  Apparently consumers weren’t amused.

The Coca-Cola Co. told ABC News today that it would be following up last month’s release of its white, holiday “Arctic Home” cans adorned with polar bears with a “limited-edition” red version. The Arctic Home campaign will run through March 2012.

Part of the backlash against the cans came from confused shoppers who couldn’t differentiate “regular” Coke from “diet” Coke.

Some consumers told ABC News today that although they liked the message behind the redesign, they mixed up the white can with Diet Coke.

“We were confused and did think it was diet at first,” Lucie Kamuda McHan commented on Facebook. “I understand why they are doing it, but they still could have kept them red and just painted white polar bears on them. I like the red ones better.”

“I purchased three six-packs because I thought they were diet,” Gail O’Donnell of Danvers, Mass., told ABC News via email. “I drank one and wondered why it tasted so good. I didn’t look at the can. … I am a diabetic and can only drink diet sodas. … They need to make it so it is not confused.”

Unfortunately, this isn’t the first time that the Coca Cola has taken heat for changing it’s venerable soft drink.  1985 called;  They want their New Coke back.

 

Coke and Diet Coke Cans Should Be Polar Opposites, Buyers Say – ABC News.

More from KOOL 101.7

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kool1017.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Kool 101.7 Radio quickly by logging in with your Facebook account. It's just as secure, and no password to remember!