Burger King has its sights set on rival McDonalds and they're not chicken to try alternative methods of fighting the burger war.  A new promotion rolled out today allows Burger King customers to get a ten-piece chicken nugget order for $1.49 which is significantly lower than McDonalds price.

The move spotlights the rising prices at McDonalds fast food restaurants.

Later this year, McDonalds is supposedly introducing a new ordering system which will allow customers the opportunity to build their own burger by choosing everything from the bun to the fillings.  Is this their counter to Burger King's slogan "have it your way"?