According to an article in the Huffington Post, Apple is set to purchase Beats Electronics for 3.2 billion. Beats can't loose on this one. First off though, the question is why? Could it be that Apple feels they cannot top the quality of Beats headphones? Not. Beats headphones are very poorly rated, and terribly overpriced. Could it be that Apple need to acquire the loyal members of Beats? Not. Okay, how about Beats streaming? Not. So what's the reason?