How do you market a movie that is a re-make and want to get people's attention. Why not pull a prank? How do you know it will work? More people believe in the paranormal than ever before.

Cue a coffee shop, actors and customers during a busy day at a coffee shop. Out of nowhere a "Carrie" like scene breaks out and scares the poop out of it's customers.

 

'Carrie' prank in coffee shop spooks customers [VIDEO]

A "Carrie"-inspired coffee shop prank in New York City gave patrons an extra jolt.
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A prank to promote the remake of "Carrie" scared patrons in a New York City coffee shop. A video of the prank has since gone viral. / YouTube @CarrieNYC
A prank to promote the remake of "Carrie" scared patrons in a New York City coffee shop. A video of the prank has since gone viral. / YouTube @CarrieNYC
Published: Oct. 8, 2013 at 11:10 AM

By CAROLINE LEE, UPI.com

In a New York City coffee shop, a horror-inspired prank gave customers more of a jolt than they came for.

A marketing stunt promoting upcoming horror remake "Carrie" used a fake wall, remote-controlled tables and chairs and spring-loaded bookshelves.

The people behind the stunt used the props to make it appear as though a patron was using telekinesis after someone knocked over her coffee.

A hidden camera captures it all, and the resulting video has more than 3 million views so far.

The "Carrie" remake stars Chloe Grace Moretz and Julianne Moore. It opens in theaters October 18.

Here's the video.