You have to hand it to them:  Caribou Coffee's April Fool's Day prank is sure getting a lot of social media traction.

The company announced that they were debuting Clear Coffee - a product that tastes like coffee and has all of it's usual caffinated-perks - only, it's clear - without the usual coffee/brown color.  The story quickly made it's way around the web - from Facebook to Twitter - even Yahoo Finance.

But it's a prank - an April Fool's Day joke.

Did they get you?