It's an excellent marketing plan. If it ain't broke, don't fix it.

The country is awash in pink for breast cancer awareness month, and some women are sick of it.

While no one is questioning the need to fight the deadly disease, some breast cancer advocates are starting to ask if one of the most successful charity campaigns in recent history has lost its focus.

"The pink drives me nuts," said Cynthia Ryan, an 18-year survivor of breast cancer who also volunteers to help other women with the disease. "It's the cheeriness I can't stand."

Activists have even coined a new word: pinkwashing.

They say that's when a company or group does a pink breast cancer promotion, and sells and profits from pink products at the same time.

Some of the pink products have been controversial.A Smith & Wesson 9mm handgun with pink pistol grip? The manufacturer says a "Portion of the Proceeds Will Be Donated to a Breast Cancer Awareness Charity." ...