Kraft is generally considered to be a family-friendly brand that errs on the side of being tame (read: lame), but the food and beverage conglomerate has turned that approach upside down down under with this Australian TV spot featuring what appear to be naked bodies and a line worker calling out in ecstasy.
What deters the majority of our population from drinking alcohol non-stop? Some would say it’s the soul-crushing hangovers, the inevitable prayer sessions to the porcelain throne, or the regrettable decisions made under the influence. For most novice drinkers, it’s the taste. That’s where Air enters stage right to take a bow.
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