Who says Christmas is about staying warm by the fire and exchanging gifts with your loved ones? Everyone knows that the holidays are all about movies! A depressing musical adaptation of a Victor Hugo novel and an ultra-violent revenge fantasy may not sound like Christmas material, but the opening days of 'Les Miserables' and 'Django Unchained' prove otherwise.
Something went horribly wrong this weekend. Despite a few high profile new releases and the mere presence of 'The Hobbit: An Unexpected Journey,' this weekend's box office was, uh...not great. What happened here?
Was there ever any doubt that 'The Hobbit: An Unexpected Journey' was going to dominate this weekend? Heck, it's probably going to dominate next weekend, too. If audiences embrace it like they did 'Lord of the Rings,' it may even dominate the week after that. The big question now is whether or not Peter Jackson's return to Middle Earth will make a bunch of money, but exactly how many bunches.
There's no use beating around the bush here -- this was a pretty dull weekend at the box office. There was only one new release, but it was a dump that bombed rather spectacularly and the rest of the line-up is essentially the same as last week, with only a few titles shuffling around. It's the the quiet before the storm...the storm being 'The Hobbit: An Unexpected Journey,' which opens in a few days.
Anyone who follows the box office will look upon this weekend's results and feel strong pangs of deja vu. Isn't this the same thing as las week?! Pretty much, yeah. The vast majority of the top ten stayed in the same position as last weekend thanks to an incredibly weak crop of new releases, making these some of the strangest box office numbers seen in 2012.
Many Americans found themselves with four days off last week, ostensibly so they could go see their family and eat turkey and celebrate Thanksgiving from the comfort of their homes. Instead, they went to the movies. In fact, this was the biggest Thanksgiving box office of all time. Congratulations, America!
As expected, the fifth and final film of the 'Twilight' series opened huge. In fact, 'The Twilight Saga: Breaking Dawn Part 2' had the second biggest opening of the franchise and when you consider how huge these things tend to open, that's a big accomplishment. However, this was not just a victorious weekend for Twi-hards -- just about every film in the top ten had something to cheer about.
There is really only one way to describe the opening weekend for 'Cloud Atlas' and 'Silent Hill: Revelation' and that word is "Ouch." But they weren't alone: this was a bad week for just about every movie not called 'Argo.'
Another Halloween, another 'Paranormal Activity.' Another 'Paranormal Activity,' another large opening weekend. But all is not well in the state of Denmark (and by Denmark, we mean "the 'Paranormal Activity' franchise"): the fourth film in the series opened to significantly less than the previous entries.
It's expected that box office numbers go up on Sunday afternoon. By that point, the estimates tend to be pretty accurate and if there is a difference come Monday morning, it's negligible. Not so today. Three new releases are nearly deadlocked as I write this and we won't know until sometime tomorrow who will actually be one top. We shall update accordingly. Anyway, here's where we stand right now.
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