Contact Us

American’s Are Eating Less Breakfast Cereal

Source: odonata98 via flickr

Rising costs and changing tastes have lead to less cereal consumption in the United States.

Consumption of ready-to-eat cereals began to decline in the early 1990s as prices of name-brand cereals rose along with the popularity of convenient breakfast foods such as bagels and toaster pastries. These trends continue.

Cold cereal, an option that’s been around for 100 years, has been falling out of favor over the past two decades or so. Sales of ready-to-eat cereals fell 2.5%, to $6.4 billion, during a recent 12-month period, a time of rising grain costs, according to Symphony/IRI, which monitors sales at grocery stores and other retail outlets.

The longer-term trend represents a change in fortunes for the nation’s leading cereal-makers, including Kellogg (K), General Mill (GIS) and Ralcorp Holdings (RAH).

So what old perennial favorites have felt the decrease the most?  Some popular brands lead the list – including Corn Flakes, Cheerios, Raisin Bran, Rice Krispies, Corn Pops, and Special K.


Breakfast cereals America no longer loves – healthy diets – MSN Money.

Best of Kool 101.7

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KOOL Gang quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KOOL Gang contests, events, coupons, presales, and much more delivered to you for FREE.