40 Percent of Adults Between 18 and 24 Use Social Media in the Bathroom.
How much television do we watch, and do we engage in social media while we’re watching is the question. I must be in the minority here because I do either one or the other, never both. According to a recent Nielsen study, in the past year, time-shifting of television content grew by almost two hours, averaging 13 hours per month, according to an article in the Huffington Post. Viewers averaged nearly 134 hours of live TV viewing a month in 2013, down nearly three hours from 2012.
“It’s an incredibly exciting evolution in the ways people are using devices to get media,” said Megan Clarken, Nielsen executive vice president. While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: “Breaking Bad” with 6 million tweets, “The Walking Dead” with 4.9 million and “American Horror Story: Coven” with 2.9 million.
An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom.